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JEEP CHEROKEE “EXTREME” TV SPOT
Three days of shooting in LA, plus four days of waiting out the rain.
Three different flyers were placed on windshields, telephone poles, and walls all over the city in 27 countries, including Italy, Germany, Australia, China, Japan, Spain, and South Africa.
JEEP CHEROKEE “EXTREME” WEB FILM
People who went to the web address on the Lost Pets flyers were directed to a site playing this piece of film. At the end of the film, the words, “Find your wild” appeared. Clicking this link would then take them to the Jeep Cherokee site.
Introducing the new all Jeep Liberty.